We see a world where businesses can implement third party technologies quickly and effortlessly, without needing to recode or invest precious development resources.
We see a marketplace for Web apps, marketing technologies and analytics tools, where everyone embraces a common data approach.
We see an Open Data standard that will shape future of all Web collaboration.
We are the Open Data Alliance.
The amount of data available from websites, digital marketing and user engagement is growing exponentially. The potential to do great things with this data is huge, but the inherent complexities that come with it are daunting.
A key challenge for both website owners and data-driven technology providers is ensuring that data is transferrable. Often data already present in pages - such as product SKUs and order IDs - is represented and collected in multiple ways by various Web technologies.
This lack of standardisation creates huge inefficiencies in the Web ecosystem when websites transfer crucial data between systems.
The solution is a standardised data model that is implemented across the Web. Let’s replace the current mix of proprietary formats with a single Open Data format that presents data in a common structure, enabling websites to broadcast to all partners from a single point.
Standardised by our industry community, the Open Data format provides a common structure for e-commerce data across verticals - such as accommodation booking and shopping baskets - yet is open and evolves with the industry.
The Open Data model will ensure new technologies are simply plug-and-play, making a data ‘app store’ approach a reality. Website owners will have to set up Open Data only once across their site, while technology providers - everything from analytics and marketing tags to search engines - will build their consuming logic just a single time.
Full documentation on the data model can be found on our GitHub page.
The more technologies using Open Data, the greater the benefit for everyone in online.
X implemented Universal Variable to improve efficiency and allow X to share information with its partners quickly.
If you would like to find out more about how to make your data Open Data please visit our GitHub page.
If you have a specific question why not visit our FAQ that contains lots of useful information about the Alliance and how to get involved.
Visit our blog to keep up with the latest news and thought leadership from The Open Data Alliance.
Founded in 2012 by our founding members - QuBit, Google, Marin, Ensighten and Criteo - the Open Data Alliance was set up to create a new standard in Web data.
Our mission is to make the lives of website owners and marketers easier with a single data model that is completely open-source and available to the entire online ecosystem. We believe the more that we standardise, the more efficient the exchange of web data will become, with greater benefits for all parties involved.
Founded by four ex-Google product, engineering and marketing executives, QuBit is developing a new breed of data-driven website optimisation products to understand customer behaviour and drive business growth. By prioritising our research findings against strategic objectives, we help bring Marketing, IT and Customer Insight teams together; creating a more agile work environment.
If would like more information about the Alliance and how your business can get involved please email:
Keep in touch with the latest news and developments as we build the Open Data standard for the Web.
This feature is currently not included in the beta, and will be activated on release.